Complete keyword strategy
Get the keyword strategy that drives bottom-funnel content without the ongoing commitment.
$1,500
Investment
3-4 weeks
Timeline
For B2B teams ready to create content but unsure what to target
Most B2B companies waste months creating content around the wrong keywords. They target high-volume terms that don't convert traffic into buyers and miss the terms buyers actually search for. Our comprehensive keyword research is your data-driven roadmap of exactly what content to create.
Why most keyword research fails
Surface-level research and tools produce costly results
Basic keyword research approaches lack depth and a bottom-funnel focus. These are the terms B2B buyers actually use when they're ready to purchase.
No search intent analysis
Without SERP analysis and clustering, you end up creating multiple articles competing against each other instead of high-converting pieces that target multiple keywords at once.
Missed quick-win opportunities
Most research doesn't know how to analyze competitive SERPs for content gaps and long-tail opportunities. These allow you to rank quickly and drive qualified traffic.
My 16-step strategic keyword research process
The same bottom-funnel content methodology used by page-1 content marketing agencies for B2B Tech clients.
Comprehensive discovery
Seed phrase expansion, content gap analysis, and variation mapping to build 300+ keyword master list
Data organization
Spreadsheet setup with impressions, CTR, position, and search volume for strategic prioritization
Intent clustering
SERP analysis and clustering by search intent to create single URLs that target multiple keywords
Content strategy
Separate landing pages from articles, optimize H1s, and prioritize for quick wins
1-6
7-10
11-14
15-16
What you receive
Complete keyword strategy to build your landing pages and blog content from.
1. Master keyword list (300+ keywords)
Comprehensive spreadsheet organized by page type and search intent clusters with search volume data
Landing pages section:
High-intent commercial keywords
Service and solution-focused terms
Conversion-optimized clusters
Article sections:
Best picks articles (category keywords)
Comparison posts (competitor keywords)
How-to articles (JBTD keywords)
2. Quick-win content opportunities
Prioritized list of articles to create first, ordered by speed to rank and conversion potential
Three types of quick wins identified:
Traffic stealers: Competitor vs. you, alternatives to big brands
Long-tail list gaps: Specific location/industry/feature variations
Underserved high-intent: Commercial terms with weak competition
3. Content brief templates
Ready-to-use briefs for your top 3 priority articles with suggested H1s and keyword clusters
Each brief includes primary keyword, secondary keywords, search intent analysis, and recommended content structure.
4. Strategy presentation (45-minutes with Q&A)
Live walkthrough of your keyword strategy with Q&A and implementation planning
Includes recording, slide deck, and 30 days of email support for implementation questions.
Best for B2B teams who...
Have content creation capability but need strategic direction.
✓ Have writers but don't know what keywords to target
✓ Want bottom-funnel keywords that actually convert
✓ Need quick wins to build content momentum
✓ Want strategic keyword research without ongoing commitment
✓ Need competitor gap analysis and positioning insights
✓ Want data-driven content strategy, not guesswork
How it works
1
2
3
Discovery call
30-minute call to understand your industry, competitors, and content goals
Research sprint
3-4 weeks of comprehensive keyword research and strategic analysis
Strategy delivery
All deliverables plus 45-minute presentation walk-through, and 30 days of ongoing email support
Ready for full execution after keyword research?
Upgrade to fractional content leadership and get your first month discounted
Starter package: $6,500
First month (regular $8,000 minus $1,500 keyword research credit)
Growth package: $10,500
First month (regular $12,000 minus $1,500 keyword research credit)
Get the keyword strategy that drives bottom-funnel content
Stop guessing what content to create. Get a data-driven roadmap based on what your buyers actually search for.
Investment: $1,500
✓ 300+ keyword comprehensive research
✓ Search intent clustering and SERP analysis
✓ Content briefs for top 3 articles
✓ Quick-win opportunity identification
✓ 45-minute strategy presentation
✓ 30 days of implementation support
Completion timeline begins after payment is fully received.