For B2B leaders who need clarity on their content ROI

Most B2B companies can't prove their blog or website content brings in revenue. They're creating content that generates traffic but fails to become part of their sales pipeline. The Content Operations Blueprint reveals exactly where your content is falling short and how to fix it.

Six components to transform your content strategy

A diagnostic that shows you what's working, what's not, and where the opportunities are. This is how we lay the foundation, by first connecting content to revenue and then formulating a strategy to build from.

Revenue attribution dashboard

Live tracking from first touchpoint to closed deals. See which content actually drives pipeline.

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Performance analysis

Comprehensive diagnostic of your current content program and why it's not converting to pipeline.

Opportunity analysis

Prioritized list of highest-ROI content opportunities with projected pipeline impact.

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Content operations roadmap

Complete blueprint with templates and SOPs to build your content engine that generates predictable pipeline.

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Implementation options

Side-by-side analysis of execution paths: fractional leadership vs. in-house vs. agency.

Executive presentation

60-minute strategic walkthrough with Q&A, recording, and executive slide deck.

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What you'll discover

Revenue attribution dashboard

A custom dashboard that tracks content performance from first touch to closed deal. If you don't have tracking set up, we build a framework for what's missing and how to fill in the gaps.

Tracks:

• Content performance metrics (impressions, clicks, CTR, rankings)

• Conversion funnel tracking (visitor → lead → MQL → SQL → opportunity → closed deal)

• Revenue attribution by content piece

• Content ROI calculations (CAC, payback period, revenue per piece)

• Sales cycle impact

Performance analysis

A comprehensive diagnostic that uncovers where and why your content isn't converting to pipeline.

Analysis includes:

• Current content ROI with pipeline attribution mapping

• Sales cycle impact analysis

• Traffic vs. conversion content identification

• Technical barriers killing conversions

• Content-market fit assessment against your actual ICP

Opportunity analysis

Identifies your highest-ROI content opportunities with projected pipeline impact for each. Note: This analysis does not include comprehensive keyword research.

Prioritized opportunities:

• Quick wins (30-90 days): Low competition, high-intent keywords

• Conversion drivers (3-12 months): Category, competitor, and jobs-to-be-done (JTBD) content

• Authority and pipeline builders (1 year+): Improved marketing positioning and content-pipeline optimization

Want to skip to the next stage?

Add the complete keyword strategy to build your content calendar from. This comprehensive keyword research, along with your content roadmap, is everything you need to hand to a writer and start publishing.

+$1,500

Complete Keyword Strategy add-on

✓ 300+ keyword comprehensive research

✓ Search intent clustering and SERP analysis

✓ Bottom-funnel keyword prioritization

✓ Content briefs for 3 top priority articles

✓ Landing page keyword strategy

How it works

30-minute discovery call

Confirm fit, set expectations, gather access requirements, and schedule your sprint.

48-hour analysis

Deep dive into your content performance, attribution gaps, and revenue opportunities.

Executive presentation

60-minute strategic walkthrough with all findings, roadmap, and actionable next steps.

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Best for B2B leaders who...

✓ Can't prove content marketing ROI to stakeholders

✓ Need clarity on what content actually drives revenue

✓ Want strategic direction before investing in content creation

✓ Struggle to connect content efforts to sales outcomes

✓ Need a proven roadmap to build effective content operations

✓ Want to optimize existing content for better conversions

Ready to turn your marketing content into a revenue engine?

Get complete clarity on your content ROI and a roadmap to predictable pipeline in 48 hours.

Investment: $250

✓ Live revenue attribution dashboard

✓ 6 comprehensive deliverables

✓ 60-minute strategy presentation

Blueprint delivered within 48 hours of payment being fully received