About Me

My background is in direct sales, creative writing, and teaching English, which is probably why I ended up in content marketing.

I've been working as a content marketer for about 8 years. I started as a freelancer in B2C health and wellness before migrating to B2B tech, where I've spent most of my career developing expertise in SEO and conversion-focused content.

Over that time I've had the chance to work with and learn from some of the best content marketing agencies in the space — Siege Media, Grow and Convert, Foundation, and Belkins.

Why most B2B content fails

Most content doesn't make it to page one. And when it does, it rarely brings in the kind of leads companies are looking for.

The reason is usually the same. Top-of-funnel keywords, lack of strategy and attribution, and too much client involvement slowing everything down.

My approach is different. I specialize in finding gaps in the Search Engine Results Page (SERP) and targeting them with high-buying-intent keywords. These are what your target customers type (or converse with AI about) when they're already close to a decision:

• Category keywords — "Best X for Y"

• Competitor keywords — "Best alternatives to X"

• JTBD keywords — "How to [do the job your product solves]"

Combine that with real subject matter expert insight, and you get content that ranks faster and converts better than anything a generalist writer or agency can produce.

The results

At Belkins, I had the autonomy to develop and refine this process end-to-end. Within the first 3 months of publishing: 5+ leads, 2 deals, 5+ featured snippets, and a 2% average CTR.

Within 9 months, 7 articles had generated 30 sales and CRM-qualified opportunities — and continued work for me.