Content marketing only works if it shows up in your sales pipeline.

My background is in direct sales, creative writing, and teaching English, which is probably why I ended up in content marketing.

The problem I've spent 8 years solving: B2B companies invest in content and have little results to show for it. Generic articles, traffic that doesn't convert, no attribution. I built a process specifically to fix that by combining ICP research, subject matter expert interviews, and a writing framework designed to show up on page 1 of Google and convert readers into buyers.

What the results of my process look like:

• 30 sales-qualified opportunities from 7 articles for a 250-person B2B lead generation agency

• A pricing article that hit #1 on Google and held it for over a year

• A competitor comparison piece that pulled 12 leads from buyers actively evaluating a rival

These weren't lucky winners, they were the output of a repeatable system.

I'm looking to bring my system to an in-house role where content is treated as a revenue channel, not an attempt at brand awareness.

Head of Content, Content Strategist, Senior Content roles at B2B tech companies. Houston-based, open to remote.