How much revenue does your content generate?

In B2B, most content marketing teams will tell you traffic numbers. They show you rankings. But when asked what the blog brought into the sales pipeline — what turned into signed deals — most teams don't have answers. The team is busy. The content is being published. But, the results aren't there.

In my years of experience, the companies I see that solve this are building content differently. They start with the buyer, not the keyword. They interview internal experts before writing. They track performance and they attribute conversions to individual pieces of content.

That's the kind of program I build.

A full-cycle content operation that includes research, strategy, production, and attribution. All content connects directly to your sales pipeline via your CRM. This is how we make a content calendar into a revenue channel.

What 90 days looks like:

• Content audit tied to existing pipeline data

• ICP mapping and pain point research

• Comprehensive keyword research for the first 300+ keywords, clustered by intent, ready to be made into content briefs

• First editorial calendar built around bottom-of-funnel keywords

• GA4 and Search Console attribution setup

• First articles in production using the SME interview process

What I'm looking for

B2B tech companies that take content seriously as a pipeline driver. If you're ready to build...