B2B ROI calculator required elements
To be used as a tool by your sales team during outreach, and as a content resource.
Input fields
Business type
Radio buttons (3 options):
Startup
SMB
Enterprise
Industry selection
Dropdown menu with arrow:
Technology
Marketing agencies
E-commerce
SaaS
Cybersecurity
CPG
DevOps/Cloud
Data Analytics
MarTech/AdTech
Banking & Financ
HealthTech
Logistics/Supply Chain
Professional Services
Manufacturing
Construction
Real Estate
Legal
E - learning
Environmental Services
Events
Other
Fintech & Crypto
Health Care SaaS
Insurance
Internet Publishing and Broadcasting
Leadership training
Legal Services
Manufacturing
Marketing and Advertising
Media Production / Video Production
Non-profit
Public Relations and Communications Services
Recruitment (Non IT)
Retail
SEO
Software Development / IT Services and IT Consulting
Transportation & Logistics
Key Performance Inputs
Number input field: "Average # of monthly [results/incidents/opportunities]"
Percentage input field: "Current success/resolution rate %"
Dollar input field: "Average cost per [issue/incident/opportunity], $"
Real-time results display
Primary results box
Large text display: "Your annual savings" with calculated dollar amount
Medium text display: "Your yearly investment" with calculated dollar amount
Prominent display: "Return on investment" with calculated percentage
Call-to-action: Contact/demo request section
Visual formula explanation
Icons with labels:
Percentage icon: "Return on investment (ROI)"
Coin icon: "Net profit"
Wallet icon: "Cost of investment"
Formula display: "× 100"
"How it works" section
Paragraph explaining methodology: How the calculator determines ROI using the input variables
List of variables considered: Industry, target business type, monthly volume, current performance rate, cost per instance
Backend formulas
Monthly Cost = Monthly Volume × Cost per Instance
Annual Current Cost = Monthly Cost × 12
Improvement Rate = [Your solution's improvement percentage - varies by industry]
Annual Savings = Annual Current Cost × Improvement Rate
Annual Investment = [Your solution cost based on business type/industry]
ROI Percentage = ((Annual Savings - Annual Investment) / Annual Investment) × 100
Content marketing ROI calculator
What kind of ROI can you achieve with Incisive Content Marketing? Try out the calculator to see realistic results we can drive for your business.
Incisive Content Marketing Demo ROI calculator